Yard Agency

NFX @ PALAIS OF SPEED

client Nike

For his Euro 16 event “Palais Of Speed”, Nike wanted to showcase innovation and urban football values in an unprecedented way throught 2 majors events who gathered the best of street culture.

For his Euro 16 event “Palais Of Speed”, Nike wanted to showcase innovation and urban football values in an unprecedented way throught 2 majors events who gathered the best of street culture. We planned the France finals of the NFX street soccer tournament. We invited rappers such as Booba, Gradur, Alonzo, Niska. The event was hosted by the entertainers Malik Benthala, Oh Plai and Noah Lunsi. The major players Rihad Mahrez, Jay Jay Okocha and Pauleta, took it in turns during 2 sundays in the bowl of the Palais de Tokyo to take part in theses events gathering around 4000 people.

Produced by Miles.tv

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