Yard Agency

YSC REFRESHED BY SPRITE

client Sprite

hlenie-sprite-yard-summer-club

The hottest hip hop party of the summer refreshed by Sprite’s new flavour.

We linked the launch of the new flavour Sprite Menthe to one of the main event of 2016’s Parisian summer. To present the product strikingly, we produced a set of derived products (t-shirt, socks, tote bag, cap), included the brand to the digital communication of this event. For marketing activations on the spot, free samples were given out at a customized bar or won via games.



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